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Insights and perspective

I regularly share insights on AI, strategy and the choices organisations need to make now to stay relevant.

Illustration for: Software on Demand: You Ask, It Exists
March 19, 2026 · 6 min read

Software on Demand: You Ask, It Exists

At Friends of Search, Frederick Vallaeys showed how his team sends the same prompt to four AI agents simultaneously and picks the best output. This is not workflow optimisation — this is a fundamentally different way of building software. What does Software on Demand mean for your work?

Illustration for: Autoresearch: the end of A/B-testing as we know it
March 18, 2026 · 11 min read

Autoresearch: the end of A/B-testing as we know it

On March 6, 2026, Andrej Karpathy published a 630-line Python script. Within a week it had 30,000 stars. It's called autoresearch — and it changes everything we thought we knew about optimisation.

Illustration for: Everyone Can Build Now. But Not Everyone Has Something to Say.
March 16, 2026 · 7 min read

Everyone Can Build Now. But Not Everyone Has Something to Say.

Vibe coding democratises the building of tools. But the moment your tool needs up-to-date data, you hit a wall of expensive APIs and unreliable LLM knowledge. The new dividing line: do you have data that is worth building for?

Illustration for: The Boardroom Blind Spot: Why Every Supervisory Board Needs an AI and Cybersecurity Expert
March 10, 2026 · 8 min read

The Boardroom Blind Spot: Why Every Supervisory Board Needs an AI and Cybersecurity Expert

NN Group ties executive bonuses to AI strategy. 236 AI agents perform tasks autonomously. Yet the Supervisory Board lacks deep technological expertise. This is not a minor detail — it is a risk.

Illustration for: Do We Still Need Websites in 2026?
March 5, 2026 · 6 min read

Do We Still Need Websites in 2026?

After 27 years in online marketing, my answer is clear: a website with only generic information is unnecessary. But for transactions, data ownership, and complex products, your own site remains indispensable.

Illustration for: The Golden Age of the Programmer Is Only Just Beginning
March 2, 2026 · 14 min read

The Golden Age of the Programmer Is Only Just Beginning

The Jevons Paradox teaches us: when AI makes programmers more efficient, demand for software grows so explosively that more developers are needed, not fewer.

Illustration for: Stack Overflow Is Dead. This Is AI's First Real Casualty.
January 12, 2026 · 5 min read

Stack Overflow Is Dead. This Is AI's First Real Casualty.

A great deal is said about AI costing jobs. The real human replacement has yet to materialise — but the first major platform has already fallen. What does that mean for your organisation?

Illustration for: What is a World Model? And Why Google and a 30-Year-Old Dutchman Hold the Key
January 11, 2026 · 5 min read

What is a World Model? And Why Google and a 30-Year-Old Dutchman Hold the Key

The World Model marks the shift from AI that writes text to AI that understands physical reality. Why Google and Medal.tv founder Pim de Witte hold the winning hand.

Illustration for: Why OpenAI is Becoming Your Competitor (The Amazon Strategy)
January 9, 2026 · 4 min read

Why OpenAI is Becoming Your Competitor (The Amazon Strategy)

OpenAI is copying the Amazon playbook: analyse data, identify winners, and swallow the vertical market whole. Why scaffold builders are now at risk.

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